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This web page ajamesbaldry.com has the following on the web page, "New photos of the The Willows." We saw that the webpage also said " Hand Crafted English Furniture of Distinction." It also said " The breadth and quality of Jim Baldrys work is just stunning . Bookcases, chests, conservatories, cupboards. Doors, green and summer houses. but he is perhaps best known for his bespoke KITCHENS. And by bespoke we mean starting with real wood and finishing with the most exquisite traditional finishes." The header had English carpentry as the highest ranking optimized keyword. It is followed by bespoke kitchens, kitchens, and fitted kitchens which isn't as ranked as highly as English carpentry. The next words ajamesbaldry.com used was custom kitchens. A James Baldry was included but might not be seen by search engines.